Integrated Marketing Communications

MKTG 2375
Closed
Main contact
SAIT
Calgary, Alberta, Canada
Instructor
(3)
3
Timeline
  • February 27, 2020
    Experience start
  • March 17, 2020
    IMC Plan Draft
  • April 8, 2020
    Experience end
Experience
5/6 project matches
Dates set by experience
Preferred Community Partners
Anywhere
Any
Any industries

Experience scope

Categories
Communications Market research Sales strategy Marketing strategy
Skills
digital marketing competitive analysis sales & marketing marketing strategy
Student goals and capabilities

Student-consultant from Southern Alberta Institute of Technology (SAIT) will work in teams to develop a comprehensive integrated marketing communication (IMC) campaign, including research, planning, creative, and media aspects.

Students

Students
Undergraduate
Any level
30 students
Project
30 hours per student
Students self-assign
Teams of 6
Expected outcomes and deliverables

1) Creative brief

2) Complete report on findings

3) Mock-ups of traditional and digital forms of advertising.

Project timeline
  • February 27, 2020
    Experience start
  • March 17, 2020
    IMC Plan Draft
  • April 8, 2020
    Experience end

Project examples

In groups of 4-5, students will spend approx. 30 hours each to complete an internal and external research for their client in developing a promotional marketing campaign for:

  • Rebranding
  • Increase brand awareness
  • New product launch
  • Expansion to new target markets of segments
  • Event promotion
  • Volunteer recruitment
  • Or any other promotion related challenge.

Students will work with clients to develop an innovative campaign that will be graded, but final work will become the IP of the client.

Additional Community Partner criteria

Community Partners must answer the following questions to submit a match request to this experience:

  • Q1 - Checkbox
  • Q2 - Checkbox