MacEwan University
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Social Media Strategy and Analytics Experience

Closed
University of West Alabama
University of West Alabama
Livingston, Alabama, United States
Amanda Gilliland
Faculty
(1)
2
Timeline
  • March 31, 2025
    Experience start
  • April 25, 2025
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred Community Partners
Anywhere
Any Community Partner type
Any industries

Experience scope

Categories
Digital marketing Social media marketing
Skills
social media google analytics marketing social media strategy social media content integrated marketing communications social media marketing analytics digital communications
Student goals and capabilities

This experience offers learners the opportunity to apply their understanding of social media platforms and digital communication within the framework of Integrated Marketing Communications (IMC). Participants will develop skills in creating an online voice, generating engaging content, and utilizing Google Analytics for insights. By working on real-world projects, learners will enhance their ability to integrate multimedia skills with marketing principles, ultimately producing professional-grade social media marketing plans.

Students

Students
Undergraduate
Beginner, Intermediate levels
20 students
Project
30 hours per student
Educators assign students to projects
Teams of 5
Expected outcomes and deliverables
  • Comprehensive social media marketing plan
  • Engaging multimedia content for social media platforms
  • Presentation of social media strategy to stakeholders
  • Portfolio of social media content samples
Project timeline
  • March 31, 2025
    Experience start
  • April 25, 2025
    Experience end

Project Examples

Requirements
  • Develop a social media campaign for a local business launch
  • Create a content calendar and strategy for a non-profit organization
  • Analyze and report on social media engagement for a small brand
  • Conduct a competitor analysis and propose a social media strategy
  • Optimize existing social media profiles for a medium-sized enterprise
  • Develop a crisis communication plan for social media channels
  • Craft a storytelling campaign for a community event