MARK 440 + DESN 393 - Marketing Strategy and Implementation
Timeline
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January 17, 2025Experience start
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April 12, 2025Experience end
Experience scope
Categories
Branding & style guides Market research Market expansionSkills
business communicationStudents in this course are in their 3rd or 4th year of their program. These students can be expected to have an advanced understanding in this project area. The students will form from the Marketing program and the Design program. Each team will have one dedicated design student per group.
Shared Learning Objectives:
- Develop effective communication and collaboration skills.
- Apply theoretical knowledge to practical scenarios.
- Enhance problem-solving and critical thinking abilities.
Different Learning Objectives:
- Marketing Students: Focus on market research, strategy development, and data analysis.
- Design Students: Emphasize creative design, prototyping, and visual communication.
Students
The student groups will represent themselves as firms for one of the Community Partners chosen in class.
● Marketing Students: Create data-driven marketing strategies that meet client objectives.
● Design Students: Develop visually compelling designs that align with marketing
strategies.
Students learn how to integrate marketing strategy in complex and dynamic environments. Taking advantage of the latest marketing research results and students' previous knowledge of segmentation, targeting, positioning and the marketing mix (e.g., product, distribution/place, promotion, price), students develop a sustainable marketing strategy report for a real-world organization.
Project timeline
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January 17, 2025Experience start
-
April 12, 2025Experience end
Project Examples
Requirements
The student groups will represent themselves as firms for one of the Community Partners chosen in class.
● Marketing Students: Create data-driven marketing strategies that meet client objectives.
● Design Students: Develop visually compelling designs that align with marketing
strategies.
Additional Community Partner criteria
Community Partners must answer the following questions to submit a match request to this experience:
Community Partners will provide a dedicated supervisor for the student or team of students on this project.
The supervisor will provide ongoing communication, project direction, and feedback, including feedback at the midway and end point of the project
Timeline
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January 17, 2025Experience start
-
April 12, 2025Experience end