MARK 440 + DESN 393 - Marketing Strategy and Implementation

11071 (MARK 440) 12391 (DESN 393)
Closed
MacEwan University
Edmonton, Alberta, Canada
Janna Verrall
She / Her
Experiential Learning Facilitator
(6)
5
Timeline
  • January 17, 2025
    Experience start
  • April 12, 2025
    Experience end
Experience
5/9 project matches
Dates set by experience
Preferred Community Partners
Anywhere
Any Community Partner type
Any industries

Experience scope

Categories
Branding & style guides Market research Market expansion
Skills
business communication
Student goals and capabilities

Students in this course are in their 3rd or 4th year of their program. These students can be expected to have an advanced understanding in this project area. The students will form from the Marketing program and the Design program. Each team will have one dedicated design student per group.


Shared Learning Objectives:

  • Develop effective communication and collaboration skills.
  • Apply theoretical knowledge to practical scenarios.
  • Enhance problem-solving and critical thinking abilities.


Different Learning Objectives:

  • Marketing Students: Focus on market research, strategy development, and data analysis.
  • Design Students: Emphasize creative design, prototyping, and visual communication.

Students

Students
Undergraduate
Advanced levels
50 students
Project
24 hours per student
Educators assign students to projects
Teams of 5
Up to 2 team(s) per project.
Each student can join up to one team
Expected outcomes and deliverables

The student groups will represent themselves as firms for one of the Community Partners chosen in class.


● Marketing Students: Create data-driven marketing strategies that meet client objectives.

● Design Students: Develop visually compelling designs that align with marketing

strategies.


Students learn how to integrate marketing strategy in complex and dynamic environments. Taking advantage of the latest marketing research results and students' previous knowledge of segmentation, targeting, positioning and the marketing mix (e.g., product, distribution/place, promotion, price), students develop a sustainable marketing strategy report for a real-world organization.


Project timeline
  • January 17, 2025
    Experience start
  • April 12, 2025
    Experience end

Project Examples

Requirements

The student groups will represent themselves as firms for one of the Community Partners chosen in class.


● Marketing Students: Create data-driven marketing strategies that meet client objectives.

● Design Students: Develop visually compelling designs that align with marketing

strategies.

Additional Community Partner criteria

Community Partners must answer the following questions to submit a match request to this experience:
  • question 1

    Community Partners will provide a dedicated supervisor for the student or team of students on this project.

  • question 2

    The supervisor will provide ongoing communication, project direction, and feedback, including feedback at the midway and end point of the project