MacEwan University
MacEwan University
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Marketing Strategy Application Experience

BBA222
Closed
Main contact
Cavendish University
Cavendish University
Priscilla Munkombwe Lesa
University lecturer
(1)
4
Timeline
  • March 13, 2025
    Experience start
  • May 16, 2025
    Experience end
Experience
11/4 project matches
Dates set by experience
Preferred Community Partners
Anywhere
Any Community Partner type
Any industries

Experience scope

Categories
Customer segmentation Social media marketing Marketing analytics Market research Marketing strategy
Skills
marketing strategies digital marketing brand strategy market research marketing planning consumer behaviour competitive analysis marketing intelligence market environment marketing concepts
Student goals and capabilities

This experience is designed for learners who have gained a foundational understanding of marketing principles, strategies, and practices. Participants will have the capability to analyze consumer behavior, develop marketing strategies, and apply market research techniques. By engaging in this experience, learners will apply their classroom knowledge to real-world projects, developing marketing plans and strategies that can be implemented in various industries. This hands-on approach allows learners to bridge the gap between theory and practice, providing tangible value to industry partners.

Students

Students
Undergraduate
Beginner levels
117 students
Project
20 hours per student
Educators assign students to projects
Teams of 10
Expected outcomes and deliverables
  • Comprehensive marketing plan for a product or service
  • Consumer behavior analysis report
  • Digital marketing strategy proposal
  • Market research findings and insights presentation
  • Branding strategy document
Project timeline
  • March 13, 2025
    Experience start
  • May 16, 2025
    Experience end

Project examples

  • Develop a digital marketing strategy for a new product launch
  • Conduct a market research study to identify consumer trends in a specific industry
  • Create a branding strategy for a small business looking to rebrand
  • Analyze consumer behavior to improve customer engagement for an e-commerce platform
  • Design a social media marketing campaign for a local event
  • Evaluate the effectiveness of a current marketing strategy and provide recommendations
  • Develop a content marketing plan for a startup
  • Prepare a report on the impact of digital marketing trends on a specific industry

Additional Community Partner criteria

Community Partners must answer the following questions to submit a match request to this experience:

  • Q1 - Text long
    How often are you available to meet or chat with my student?  *
  • Q2 - Text long
    Our students work in teams with a designated team lead who will communicate with you on behalf of the groups. How many team leads (groups) are you comfortable working with?  *
  • Q3 - Text long
    We are in CAT time zone, are you happy to work with us around this time zone?  *