Fall 2021 Management Consulting
Main contact
Timeline
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October 6, 2021Experience start
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October 30, 2021Project Scope Meeting
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November 20, 2021Midway Check In
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December 20, 2021Experience end
Timeline
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October 6, 2021Experience start
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October 30, 2021Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
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November 20, 2021Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
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December 20, 2021Experience end
Experience scope
Categories
Leadership Organizational structure Market research Product or service launch Marketing strategySkills
digital marketing competitive analysis business consulting business strategy market researchYour organization will propose a business challenge, which students will tackle over 10 weeks (40+ hours). Students will define the problem, conduct a comprehensive situation analysis, formulate alternatives and recommend a strategy and implementation plan.
Students
Students will present their results in a final presentation (tentatively between Dec. 14th-18th), and provide a copy of their final report. Meetings will take place online.
Included will be any specific collateral that was agreed the students would produce in the project scope, for your company's unrestricted use.
Project timeline
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October 6, 2021Experience start
-
October 30, 2021Project Scope Meeting
-
November 20, 2021Midway Check In
-
December 20, 2021Experience end
Timeline
-
October 6, 2021Experience start
-
October 30, 2021Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
November 20, 2021Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
December 20, 2021Experience end
Project examples
In the capstone project of the Honours BComm Management and Digital Marketing degrees, students will investigate a challenge or opportunity that your organization proposes, drawing on all the tools from previous courses and applying them to an outside client.
Students will define the problem, conduct a comprehensive situation analysis utilizing primary and secondary market research, formulate alternatives and recommend a viable business strategy with implementation plan.
Projects the students are well-equipped to work on include (but are not limited to):
- Developing a business plan for a new business or new offering from an existing business
- Developing a new product or launch plan
- Rebranding or marketing of an existing product
- Market research or competitive analysis
- Expansion strategy
Note: finance or human resource related projects will not be a good match for this cohort.
Additional Community Partner criteria
Community Partners must answer the following questions to submit a match request to this experience:
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Q1 - Checkbox
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Q2 - Checkbox
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Q3 - Checkbox
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Q4 - Checkbox
Main contact
Timeline
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October 6, 2021Experience start
-
October 30, 2021Project Scope Meeting
-
November 20, 2021Midway Check In
-
December 20, 2021Experience end
Timeline
-
October 6, 2021Experience start
-
October 30, 2021Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
November 20, 2021Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
December 20, 2021Experience end