Marketing Plan
Main contact
Timeline
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June 26, 2019Experience start
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June 27, 2019Project Scope Meeting
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July 10, 2019Midway Check In
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August 2, 2019Experience end
Timeline
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June 26, 2019Experience start
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June 27, 2019Project Scope Meeting
Meeting between students and organization during the 2nd week of March to confirm: project scope, communication styles, deliverables, and important dates (plan for project completion). Students will execute the project as outlined in the plan, and will communicate with organization representatives on a regular basis to review progress and incorporate feedback.
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July 10, 2019Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion. Students will execute project as outlined in the plan, students will communicate with organization representatives to review progress and get feedback.
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August 2, 2019Experience end
Experience scope
Categories
Market research Product or service launch Marketing strategy Hospitality, tourism & culinary artsSkills
digital marketing competitive analysis sales & marketing business strategy marketing strategyWorking in groups of 4-5 , the team will dedicate 100 hours towards developing a marketing plan to help your organization seize a marketing opportunity or solve a current marketing challenge. The team will use marketing research and marketing strategy techniques to create an actionable report and presentation.
Students
Student teams will submit the following deliverables:
1. A report of the market research findings and recommendations
2. A 20 minutes presentation that summarizes their key research findings, insights, and recommendations, which you can share with employees
Project timeline
-
June 26, 2019Experience start
-
June 27, 2019Project Scope Meeting
-
July 10, 2019Midway Check In
-
August 2, 2019Experience end
Timeline
-
June 26, 2019Experience start
-
June 27, 2019Project Scope Meeting
Meeting between students and organization during the 2nd week of March to confirm: project scope, communication styles, deliverables, and important dates (plan for project completion). Students will execute the project as outlined in the plan, and will communicate with organization representatives on a regular basis to review progress and incorporate feedback.
-
July 10, 2019Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion. Students will execute project as outlined in the plan, students will communicate with organization representatives to review progress and get feedback.
-
August 2, 2019Experience end
Project examples
Based on the information and goals provided by your organization, students will conduct primary market research, using focus groups, to determine your target market's needs and effective brand positioning strategy.
Research activities can include, but are not limited, to the following:
- Focus group discussions with current and prospective customers
- Competitor SWOT analysis
- Analysis of product positioning
- Identification of potential new customer segments for your market offering
- Identify potential new product/ service for the company.
The students will use the results of this research and analysis to create a marketing plan with recommendations on how to change and improve your marketing strategy. Students will consider your organization's budget and other constraints (which you may provide) to ensure these recommendations are realistic and actionable.
Components of a marketing plan can include, but are not limited, to the following:
- Insights, recommendations, and strategies related to the Marketing Mix (Product, Place, Price and Promotion)
- Strategy to target a new customer segment, and an implementation plan
- Strategy to launch a potential new product or service, and an implementation plan
- Competitive strategy highlighting how your product /service offering can be differentiated from competitors
Additional Community Partner criteria
Community Partners must answer the following questions to submit a match request to this experience:
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Q1 - Checkbox
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Q2 - Checkbox
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Q3 - Checkbox
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Q4 - Checkbox
Main contact
Timeline
-
June 26, 2019Experience start
-
June 27, 2019Project Scope Meeting
-
July 10, 2019Midway Check In
-
August 2, 2019Experience end
Timeline
-
June 26, 2019Experience start
-
June 27, 2019Project Scope Meeting
Meeting between students and organization during the 2nd week of March to confirm: project scope, communication styles, deliverables, and important dates (plan for project completion). Students will execute the project as outlined in the plan, and will communicate with organization representatives on a regular basis to review progress and incorporate feedback.
-
July 10, 2019Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion. Students will execute project as outlined in the plan, students will communicate with organization representatives to review progress and get feedback.
-
August 2, 2019Experience end