ENTP 3501: Business Essentials & Virtual Micro-Internship
Timeline
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June 18, 2025Experience start
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June 18, 2025Kick-off Call
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June 26, 2025Case Overview Provided to Students
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June 30, 2025Project Begins - Conduct Client Discovery Call
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August 7, 2025Capstone Presentations with Client
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August 7, 2025Experience end
Timeline
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June 18, 2025Experience start
-
June 18, 2025Kick-off Call
Kick-off Call between the UVA Admin team and the project partner
-
June 26, 2025Case Overview Provided to Students
Students will receive a detailed project case overview, including relevant background information, available data, and key objectives for the competitive and target market analysis.
-
June 30, 2025Project Begins - Conduct Client Discovery Call
Students will meet with the company and key stakeholders to gain deeper insights into the current market positioning and desired outcomes for the GTM strategy.
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August 7, 2025Capstone Presentations with Client
Students will deliver a polished final presentation, sharing their comprehensive project findings and strategic recommendations. This capstone event will provide a platform for valuable feedback and discussion.
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August 7, 2025Experience end
Experience scope
Categories
Market research Competitive analysis Market expansionSkills
growth strategies business analysis schema markup marketing revenue growthPartner with students from ENTP 3501: Business Essentials & Virtual Micro-Internship summer program to tackle real-world business challenges. This 8-week, 3-credit course combines internship reflection with hands-on learning in Excel, marketing, and business analysis. Over approximately six weeks, teams of four to five students collaborate with companies to explore market entry, expansion, and revenue growth strategies. Employers gain fresh insights and actionable solutions while guiding students through a structured, data-driven approach.
Organizations must meet the following criteria to participate:
- Provide a project that fits the duration (Monday, June 30th - Thursday, August 7th) and hour (8 hours per week per student; 48 hours total) requirements
- Agree to 2 meetings/week with student teams to ensure project progress
- Consist of a staff of at least three members (start-up founders are encouraged to apply if all other criteria can be met)
- Appoint a supervisor to support the project and fulfill experience requirements
- Develop a learning plan and set deliverables before the start of the project
- Attend the initial kick-off call before the project (Wednesday, June 18th; 4-5pm EDT)
- Be available to attend the final 30-min capstone presentation (Thursday, August 7th; 10:00am-12:30pm EDT)
- Complete a short rubric required for the project assessment
If your project meets the minimum requirements, a Riipen UVA Admin team member will be in touch to schedule a 30 minute screening call. Once your project is screened, you will be invited to meet with a member of the UVA team before being matched to a student team.
Students
Outcomes for the course include:
- Market insights and growth strategies tailored to the company’s needs.
- Data-driven recommendations based on real company data.
- Regular engagement, including a discovery call, touchpoints throughout the project, and a live capstone presentation.
Exact deliverables are flexible and negotiable based on the type of the project; we will seek to align the needs of the learners and the organization. However, at the end of the project, partners can expect to receive:
- A comprehensive 30 minute capstone presentation with actionable insights.
Employers must be willing to engage with students throughout the process, providing necessary data and participating in key discussions.
Project timeline
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June 18, 2025Experience start
-
June 18, 2025Kick-off Call
-
June 26, 2025Case Overview Provided to Students
-
June 30, 2025Project Begins - Conduct Client Discovery Call
-
August 7, 2025Capstone Presentations with Client
-
August 7, 2025Experience end
Timeline
-
June 18, 2025Experience start
-
June 18, 2025Kick-off Call
Kick-off Call between the UVA Admin team and the project partner
-
June 26, 2025Case Overview Provided to Students
Students will receive a detailed project case overview, including relevant background information, available data, and key objectives for the competitive and target market analysis.
-
June 30, 2025Project Begins - Conduct Client Discovery Call
Students will meet with the company and key stakeholders to gain deeper insights into the current market positioning and desired outcomes for the GTM strategy.
-
August 7, 2025Capstone Presentations with Client
Students will deliver a polished final presentation, sharing their comprehensive project findings and strategic recommendations. This capstone event will provide a platform for valuable feedback and discussion.
-
August 7, 2025Experience end
Project Examples
Requirements
We are interested in projects that allow our learners to apply their skills and knowledge to solve real-world problems. Learners in groups of 4-5 will work with your company to identify your needs and provide actionable recommendations based on their in-depth research and analysis.
Learners in this program are capable of completing a wide range of projects, including but not limited to:
- Market Entry Strategy for a Subscription-Based Startup – Analyzing consumer behavior, pricing models, and digital marketing strategies to convert interest into paid subscriptions.
- Expansion Plan for a Regional Retail Brand – Assessing new geographic markets, competitor positioning, and go-to-market strategies.
- Customer Segmentation and Revenue Growth for a Tech Firm – Using data analytics to identify high-value customer segments and optimize marketing efforts.
Additional Community Partner criteria
Community Partners must answer the following questions to submit a match request to this experience:
Additional Community Partner criteria
Community Partners must answer the following questions to submit a match request to this experience:
Timeline
-
June 18, 2025Experience start
-
June 18, 2025Kick-off Call
-
June 26, 2025Case Overview Provided to Students
-
June 30, 2025Project Begins - Conduct Client Discovery Call
-
August 7, 2025Capstone Presentations with Client
-
August 7, 2025Experience end
Timeline
-
June 18, 2025Experience start
-
June 18, 2025Kick-off Call
Kick-off Call between the UVA Admin team and the project partner
-
June 26, 2025Case Overview Provided to Students
Students will receive a detailed project case overview, including relevant background information, available data, and key objectives for the competitive and target market analysis.
-
June 30, 2025Project Begins - Conduct Client Discovery Call
Students will meet with the company and key stakeholders to gain deeper insights into the current market positioning and desired outcomes for the GTM strategy.
-
August 7, 2025Capstone Presentations with Client
Students will deliver a polished final presentation, sharing their comprehensive project findings and strategic recommendations. This capstone event will provide a platform for valuable feedback and discussion.
-
August 7, 2025Experience end