Our student-consultants are strategic, creative thinkers trained to develop targeted promotional plans centered around a specific product, service, or launch initiative. Each team will craft a tailored campaign strategy, supported by a selection of key promotional materials or mockups across relevant media channels (e.g., social, digital, experiential, print).

To ensure meaningful collaboration, we typically partner with one to two organizations per semester. With 35 students divided into 6 teams, you’ll receive multiple strategic approaches, each offering fresh insight and actionable ideas to elevate your brand through a focused, results-driven campaign.

This opportunity is best suited for organizations with a clear promotional objective, such as a campaign rollout, product launch, or new market entry. If selected, you'll gain access to a portfolio of creative strategies ready to inform or ignite your next phase of growth.

Expected Outcomes and Deliverables:

Once your organization is selected and student teams are assigned, you’ll work directly with them to collaboratively define the project scope. This process—guided by the course instructor—ensures alignment on your promotional priorities, such as a product launch, event, or service campaign. The final scope will be approved by both you and the professor to ensure clear expectations and meaningful outcomes.

Throughout the project, student teams will:

• Conduct background research and audience analysis
• Develop an integrated promotional strategy
• Design mockups and creative samples tailored to your goals
• Present their recommendations in a final client presentation
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Deliverables may include but are not limited to:

1. Strategic Campaign Brief (PDF): Objectives, target market, positioning, creative direction
2. Sample Promotional Materials (JPEG, MP4, or PDF): Social media mockups, video scripts, email templates, or print ads
3. PR/Event/Sponsorship Concepts (PDF): Press releases, influencer partnerships, or experiential activations
4. Direct Marketing/Sales Tactics (PDF): Referral offers, one-pagers, or interactive promotions
5. Final Presentation Deck (PowerPoint or Google Slides): A professional pitch summarizing the full campaign plan
6. Deliverables will vary based on the agreed-upon scope and your organization’s specific needs.