MacEwan University
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Strategic Marketing

MARK 440
Closed
MacEwan University
MacEwan University
Edmonton, Alberta, Canada
TA
Tami Ambury
Experiential Learning Facilitator
(256)
4
Timeline
  • September 25, 2021
    Experience start
  • September 25, 2021
    Community Partner Project Pitches
  • October 2, 2021
    Initial Meeting
  • October 16, 2021
    Proposal Presentation
  • November 6, 2021
    Progress Update Meeting #1
  • November 20, 2021
    Progress Update Meeting #2
  • December 10, 2021
    Experience end
Experience
10/10 project matches
Dates set by experience
Preferred Community Partners
Canada
Any
Any industries
Categories
Communications Market research Operations Project management Marketing strategy
Skills
digital marketing project planning business analytics marketing strategy research
Student goals and capabilities

Are you looking for support with the marketing needs for your business or non-profit? We may be able to assist!

Overview

Fourth year students understand how to integrate and manage market information in complex and dynamic environments. Taking advantage of the latest marketing research results, students will address your marketing challenges and develop marketing strategies for evolving conditions. Students are trained to ensure their work on a specific marketing case will integrate into the overall marketing strategy of your organization.

How this works

Teams of 4-5 students will be provided with your marketing challenges. The teams will meet with your organization to determine a mutual “best-fit” for a project. Time-commitment of your organization will be variable and mutually determined by the student team and your representative.

Students
Undergraduate
Any level
40 Students
Project
40 hours per Student
Students self-assign
Teams of 5
Expected outcomes and deliverables

Your organization will receive a written feedback assessment report that summarizes the project and the findings. Students will also present their findings in a high-level presentation at the end of the term.

Project timeline
  • September 25, 2021
    Experience start
  • September 25, 2021
    Community Partner Project Pitches
  • October 2, 2021
    Initial Meeting
  • October 16, 2021
    Proposal Presentation
  • November 6, 2021
    Progress Update Meeting #1
  • November 20, 2021
    Progress Update Meeting #2
  • December 10, 2021
    Experience end
Project Examples

Projects can be related to:

• Segmentation, targeting and positioning

• Product development (marketing new products)

• Pricing strategies

• Distribution strategies

• Marketing communication and branding

• Marketing plan covering all aspects previously mentioned

The exact nature of the deliverables will vary depending on the scope of the project.

Community Partners must answer the following questions to submit a match request to this experience:

Virtually or in-person attend the initial pitch, presentation proposal, and final presentation sessions.

Provide a dedicated contact who will act as the student group's primary supervisor over the duration of the project. A secondary contact should be provided as a backup. Students will interact virtually with their primary contact.

Be available for a quick virtual meeting or phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.