Students in this course will work on building strategic digital communication and professional writing skills. Students will research and learn from multimedia marketing campaigns, the art and business of advertising, social media marketing, platform/product launches, and press release material.

Expected Outcomes:

1. Students will research companies, organizations, non-profits, and businesses that might be in need of professional digital marketing services, communication, or strategic planning.
2. Students will analyze case studies, campaign strategies, and social media marketing to better understand strategic digital communication and professional writing.

Expected Deliverables:

1. Students will submit a variety of strategic digital communications materials, including company/organization strategic plans, data analyses, SEO optimization, and social media marketing pitches.