Paid Ads - Google and Meta Ads
Project scope
Categories
Digital marketing Lead generation Copy writing Marketing analyticsSkills
online marketing google analytics marketing contextual advertising usability advertisementWe are seeking a paid ads specialist to help us make better decisions based on our marketing data. The ideal candidate will have a working knowledge of Google Ads, Google Analytics, and Meta Ads. Also need knowledge on shopping ads on Google, Carusol on Meta. Facebook pixel implementation on the website.
Your primary responsibilities will be maintaining the Google and Meta Ad accounts of our company and analyzing the results to identify patterns and trends that can help us improve the efficiency and usability of our products.
- Manage all aspects of Google and Meta Ad campaigns
- Create and optimize ad campaigns and paid search landing pages
- Analyze and optimize ad campaigns
- Use Google and Meta Ads to drive a variety of online marketing campaigns
- Also need to update shopping ads on Google, and Carusol on Meta.
- Facebook pixel implementation on the website.
Students will connect directly with the employer for mentorship and supervision throughout the project.
About the Community Partner
Irresistible Cakes, or iCakes, is the GTA’s oldest and premium quality special event cake manufacturer. We provide wedding cakes, bridal cakes, baby shower cakes, birthday cakes, baptism cakes, communion cakes, confirmation cakes, engagement cakes, corporate cakes, Christmas cakes and more.
All of our products are nut-free, lactose-free, trans-fat-free, and free from all animal-derived products (except for egg), including gelatin and meat. We also provide eggless cakes, which taste exactly like our regular cakes!