B2B and B2C Strategies for Carla+ Curls

Closed
Main contact
Carla+ Curls
Montréal, Québec, Canada
CEO
3
Project
Academic experience
100 hours of work total
Student
Anywhere
Intermediate level

Project scope

Categories
Market research Advertising Digital marketing Marketing strategy Social media marketing
Skills
target audience creative strategies marketing strategies marketing business to business business-to-consumer market research innovation
Details

The main goal of this project is to come up with innovative marketing strategies for both our business-to-business (B2B) and business-to-consumer (B2C) segments. This will involve several different steps for the students, including:


- Conducting market research to identify trends, opportunities, and target audiences.


- Developing creative strategies to reach both B2B and B2C segments.


- Generating engaging content to support our marketing campaigns.


- Testing and optimizing strategies to ensure they are effective.


Deliverables

By the end of the project, students should demonstrate:


- Understanding of trends, opportunities, and target audiences in both B2B and B2C segments.


- Creative strategies to reach both B2B and B2C segments.


- Engaging content to support our marketing campaigns.


- Testing and optimizing strategies to ensure they are effective.



Final deliverables should include:


- A written report outlining the strategies and content created.


- All source code.


Mentorship
  1. Hands-on Experience: Participants will have the chance to work on real-world challenges in both the technical and marketing domains. This hands-on experience is invaluable for building practical skills.
  2. Mentorship: We will assign experienced mentors from our team to guide and support learners throughout the project. These mentors will provide regular feedback, answer questions, and offer insights into their respective fields.
  3. Skill Development: Learners will gain exposure to cutting-edge technologies and marketing strategies. They will have the opportunity to enhance their technical skills, understand AI applications, improve UI/UX design, and develop marketing and strategy expertise.
  4. Professional Growth: We encourage participants to include this experience in their portfolios and resumes. We will also provide reference letters and recommendations for outstanding contributions.
  5. Networking Opportunities: Engaging with our team and working on real projects allows learners to expand their professional network. We believe in the power of connections for future career opportunities.
  6. Project Ownership: We want learners to take ownership of their tasks and projects within the scope of this opportunity. They will have the chance to see the direct impact of their contributions.
  7. Flexibility: We understand that learners may have other commitments. We will work with them to establish a schedule that accommodates their availability.


Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Industry, innovation and infrastructure

About the Community Partner

Community Partner
Montréal, Québec, Canada
2 - 10 employees
Cosmetics & beauty, Technology

Carla+ Curls is an innovative mobile app that offers hair care solutions tailored to curly and afro-textured hair. Our mission is to encourage individuals to embrace and celebrate their natural beauty by providing resources, tips and tools to care for their hair. We use personalized recommendation tools to offer advice tailored to each user. Our company is committed to making a positive difference in people's lives by helping to promote self-love and pride in their natural hair.