Facebook Research Project - Build a spreadsheet of common FAQs

Project scope
Categories
Advertising Customer segmentation Digital marketing Marketing strategy Social media marketingSkills
property management real estate investments researchThe field of Property Management is complex, and it takes an extremely long time for an employee to gain the knowledge necessary to be comfortable enough to answer questions from tenants and owners.
Our company is developing a mobile app to engage our staff and need content for this app. Therefore we need someone to research the most commonly asked questions by landlords on several Facebook real estate investment groups, and record those results into a spreadsheet.
This will involve:
- Conduct research of existing Facebook and other internet resources (example: Bigger Pockets) for the most commonly asked questions by self-managing landlords
- Create a table of these Q&A and FAQs
- Rank each entry according to the most popular/common questions asked.
By the end of the project, students should complete the following list of activities:
- Familiarize themselves with existing Facebook groups
- Conduct appropriate research
- Record results into a spreadsheet
Final deliverables should include:
- Final report on findings
- The completed spreadsheet of all FAQs
Students will work directly with our Training Manager and Quality Assurance Department. There will be weekly check-in meetings, in addition to Zoom Q&A sessions.
About the Community Partner
We are a property management company located in Winnipeg, Manitoba. We specialize in the management of single family homes, condominiums and small multi-residential apartment blocks for out of town investors. We find and screen residents, collect the rent, provide all of the repairs and maintenance and give our clients peace of mind.
We are a medium sized company with 25 employees and are currently the largest property management company in our asset class in our city. We have a great reputation for servicing our clients using a combination of fast communication and empathy, creating the level of trust necessary to have a successful relationship with our residents, investors and vendors.