Social Media Buzz for Academy Launch

Closed
Main contact
Instagrooms
Langley Township, British Columbia, Canada
Founder
3
Project
Academic experience
60 hours of work total
Student
Anywhere
Intermediate level

Project scope

Categories
Advertising Digital marketing Marketing strategy Social media marketing
Skills
target audience social media advertising social media campaigns social media strategy tiktok social media
Details

Instagrooms is preparing to launch its new online academy and seeks to establish a strong social media presence to generate excitement and engagement. The goal is to create a strategic social media campaign that highlights the academy's mission, key offerings, and benefits to its target audience. This involves crafting high-quality, value-driven content, including teasers, behind-the-scenes updates, testimonials, and engaging visuals or videos. The content will be tailored for platforms such as Instagram, Facebook, TikTok, and LinkedIn. Additionally, the project will explore social media advertising, influencer partnerships, and interactive campaigns to build a community of eager learners and stakeholders who are ready to join when the academy officially launches.

Deliverables

The project will deliver a comprehensive social media strategy document, including a content calendar and platform-specific content plans. It will also produce a series of engaging posts and visuals ready for publication. Additionally, the project will outline potential influencer partnerships and propose interactive campaign ideas to enhance community engagement.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the Community Partner

Community Partner
Langley Township, British Columbia, Canada
0 - 1 employees
Agriculture, Technology

Online marketplace for freelance equestrians.. think a Fiverr or Rover of the horse industry.