Our company has been serving our local community in Riverbend and Edmonton for 30 years. We want to explore new ways of sharing our services and products through online media platforms.

We would like to collaborate with students to create videos that explains our services. These videos will be displayed on our website, shared by email, and used on online media platforms.

This will involve several different steps for the students, including:

• Familiarizing themselves with our company’s target market, brand guidelines, and products and services.
• Developing a storyboard and shooting scenes for the video.
• Selecting suitable background music.

Bonus steps in the process would also include:

• Combining visual and auditory elements to create a finalized video.
• Recommending ideas for future marketing videos.

By the end of the project, students should demonstrate:

• Understanding of our company’s target market, products and services
• Creation of a storyboard and recorded scenes
• Selection of suitable background music

Bonus steps would include:

• Creating finalized videos for each of our core services and conditions commonly treated (see below)
• Recommending ideas for future videos

Final deliverables should include

• Video's demonstrating our services and products.

The services we offer include:

• Chiropractic
• physiotherapy
• massage therapy
• shockwave therapy
• acupuncture and IMS/electroacupuncture
• orthotics

Conditions we commonly treat are all spine, joint, muscle and nerve conditions:

• back pain
• neck pain
• rotator cuff/shoulder injuries
• elbow and wrist problems
• hip and knee problems,
• foot/ankle pain
• sciatica/stenosis, etc
• headaches and migraines