Sessionwire has been live now for several months. The platform has focused, to date, on the professional music producer market, and the user base includes some of the biggest music producers in the world, working with some of the biggest artists in the world. For this community, Sessionwire is a major "game changer" - it allows them to work with their artists "live" from anywhere in the world, which significantly increases the quality of the music (live collaboration is always better than asynchronous collaboration), and significantly decreases the cost of producing an album (the cost of bringing musicians and producers together for live studio sessions is a major cost of album production).

The next step for Sessionwire now is to roll our product out to the amateur / semi-professional market. There are currently XXX thousands of amateur musicians, creating millions of pieces of musical content. Sessionwire addresses a core need of that community - the ability to work with others in an easy low-cost way, and to make the experience as "live" as possible, both for enjoyment and quality of the music that comes out of it. Our challenge is now how to market our product to that audience.

To make the problem more specific to this class, our question is as follows: "What are the best marketing channels to get our product to amateur musicians and music-makers in Canada? What is the relative cost/benefit of those channels? How should we position our brand to appeal to that market?"