Market Analysis for Colour Me Christmas Online Holiday Gift Shop
Project scope
Categories
Market research Competitive analysis Market expansion Sales strategySkills
market analysis market research sales research collectionsThe main goal for the project is to conduct a market analysis for Colour Me Christmas' online holiday gift shop with the objective of strategizing to increase online revenue. The findings should include different sales channels, their features and benefits, and the potential ROI for the organization. It should also include insight on creating collections for less common holidays like Eid, Galentines, Black History Month, Women's Month, Mother's Day, and Father's Day.
Tasks for learners to complete:
- Conduct market research on online holiday gift shops and sales channels.
- Analyze the features and benefits of different sales channels.
- Develop a strategy to increase online revenue based on the findings.
- Research and create collections for less common holidays, including Eid, Galentines, Black History Month, Women's Month, Mother's Day, and Father's Day.
- Calculate the potential ROI for the organization based on the market analysis and strategy.
Final deliverables:
- A comprehensive market analysis report including findings, sales channel analysis, revenue strategy, and potential ROI calculations.
- Recommendations for creating collections for less common holidays.
- Presentation of the market analysis findings and strategy to increase online revenue.
Here to meet with and provide support to students as needed. I am open to suggestions and creativity from the students and view this as a collaborative effort.
About the Community Partner
Colour Me Gifted is a gifting consultancy rooted in joy, intention, and impact. We help progressive businesses build stronger relationships with clients, employees, and partners through meaningful, culturally conscious gifts and experiences. From strategy to sourcing, every gift we design is aligned with your goals, thoughtfully curated from diverse makers, and created to spark connection. Whether you’re celebrating a milestone, recognizing a team, or investing in loyalty, Colour Me Gifted transforms gifting into a powerful business tool.