Irresistible Cakes, a renowned bakery, aims to enhance its sales and marketing strategies by leveraging AI technology. The project focuses on analyzing customer data to identify purchasing patterns and preferences, enabling the company to tailor its marketing efforts more effectively. By integrating AI tools, the company seeks to automate and optimize its marketing campaigns, ensuring they reach the right audience at the right time. The project will involve researching AI solutions suitable for small businesses, evaluating their potential impact, and proposing a strategy for implementation. The goal is to increase customer engagement and boost sales through data-driven marketing initiatives. This project provides an opportunity for learners to apply their knowledge of AI and marketing in a real-world context, focusing on practical applications and measurable outcomes.

The project deliverables include a comprehensive report detailing the recommended AI tools and strategies for sales and marketing enhancement. Additionally, a presentation will be prepared to outline the proposed implementation plan, highlighting expected benefits and potential challenges. The team will also develop a prototype or simulation of the AI-driven marketing campaign, demonstrating its functionality and effectiveness. These deliverables will provide Irresistible Cakes with actionable insights and a clear roadmap for integrating AI into their marketing efforts.