Breeze Traffic is considering launching a new product for removing all personal information from videos and other types of data (audio, pictures, documents, datasets, etc.) in real time.

See here: https://de-id.ai and here https://de-id.ca

We want to gain a deep understanding of the target market for this product and the overall market for privacy technologies, so we can make a “go/no go” decision and uniquely position this product and our company within the privacy space.

·     Familiarizing themselves with our company’s history, products, and services and how we came up with the idea for the de-id product.

·     Researching the privacy market and market potential, including quantifying it in $$.

·     Researching the privacy industry and the competitive landscape.

·     Recommending strategies to improve our positioning, brand, messaging, and product.

·     Recommending strategies to differentiate ourselves from other players / competition / alternative technologies.

Deliverables for this project will include Market report (with market size in $$ and description of key market segments, projected growth rates for the market and segments, trends and description of key stakeholders and players on this market), Competitive landscape (existing players, their offerings, their focus on segments, technologies, differentiation etc.) and the Final presentation that will summarise all the findings and provide recommendations for launching de-id product. Both the reports should be in PDF format and the final presentation with visuals should be both in PPT and PDF formats.  

Students will connect directly with our CEO and with the de-id product head for mentorship throughout the project. We will be able to provide answers to questions such as:

·     Our existing products and services and how we identified the need for new product.

·     Our current understanding of the market for de-id product and of the technologies affecting the market.

·     Input on choices, problems or anything else the students might encounter.

·     Overall career mentorship