Kove is on a mission to bring natural, hibiscus-based soft drinks to more Canadians by building strong retail partnerships. This project will help:

• Increase brand visibility and expand Kove’s retail presence across Canada.
• Develop sales tools and strategies to attract new distributors, stores, and cafés.
• Support promotional activities and events to build consumer awareness and engagement.
• Track sales performance and provide insights to guide future growth.

Prospecting & Customer Development

• Research and identify new retail opportunities (e.g., delicatessens, organic stores, hotels, cafés, restaurants, distributors).
• Reach out to potential retail partners and conduct follow-ups with existing clients.
• Deliverable: A prospect list with contact details and a record of outreach efforts.

Sales Support & Negotiations

• Develop sales pitches and create supporting materials tailored to target retailers.
• Participate in mock or live sales meetings and presentations.
• Deliverable: A sales toolkit (presentation deck, one-pager, or pitch template) ready for use by the team.

Promotions & Events

• Assist in planning and executing tastings, trade shows, or promotional events.
• Deliverable: Event promotion plan and summary report of participation and outcomes.

Market Analysis & Reporting

• Track sales performance and customer engagement across channels.
• Analyze market trends to identify new opportunities for growth.
• Deliverable: A final report with key findings, sales performance overview, and recommendations for future retail expansion.