Digital Marketing Strategy for Radiant Girls Leadership Foundation

Closed
Radiant Girls Leadership Foundation
Waterdown, Ontario, Canada
CEO
(12)
5
Project
Academic experience
15 hours of work total
Student
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Social media marketing
Skills
target audience strategic planning leadership development social media content marketing digital marketing leadership social media demography
Details

The Radiant Girls Leadership Foundation aims to empower young women by providing leadership training and development opportunities. However, the foundation currently lacks a comprehensive digital marketing strategy to effectively reach and engage its target audience. The goal of this project is to create a digital marketing plan that enhances the foundation's online presence, increases awareness of its programs, and attracts more participants and supporters. By leveraging digital marketing tools and techniques, the project will help the foundation connect with a broader audience and amplify its impact. The project will involve analyzing the foundation's current digital footprint, identifying key target demographics, and developing a strategic plan that includes social media, content marketing, and email campaigns.

Deliverables

The project deliverables will include completing a daily detailed digital marketing plan document outlining strategies and tactics for social media, content marketing, and email campaigns. The deliverables will also include a completed content calendar with social media posts to fullfill the foundation's digital marketing efforts for the next 3 months.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Gender equality

About the Community Partner

Community Partner
Waterdown, Ontario, Canada
2 - 10 employees
Education, Events services, Hospital, health, wellness & medical, Non-profit, philanthropic & civil society, Sports & fitness
Representation
Women-Owned Small Business Public benefit corporation (pbc) Community-Focused

Provide camps, classes and coaching to girls aged 8-18. Our main focus is to provide experiential experiences to improve physical health, wellness, self-esteem, confidence, and leadership skills in girls.

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