The main goal for the project is to grow the online presence of Jessica De Castro & Co through a comprehensive digital marketing strategy. This will involve creating a social media plan, implementing SEO optimization, and more to increase brand visibility and engagement. The company is currently undergoing a major rebranding with an official launch planned for late April 2024, so this will be a major piece in making the launch a success.

- Develop a social media plan outlining content strategy, posting schedule, and engagement tactics.

- Implement SEO optimization strategies to improve the company's search engine rankings.

- Create engaging and shareable content to increase brand awareness and audience engagement.

- Monitor and analyze the performance of the digital marketing efforts and make adjustments as needed.

Final deliverables should include:

- A detailed digital marketing strategy document outlining the social media plan, SEO optimization, content creation, and performance monitoring.

- A presentation summarizing the key findings and recommendations for the digital marketing strategy.

• We will be mentoring each student 1 on 1 throughout their entire time with us.

• We are entirely flexible to the students schedule and availability although we prefer mentorships hours to be scheduled before 4:00pm EST Monday-Thursday.

• We will walk each student through a formal onboarding process so they are very clear about the guidelines on the project.

• We will be available to any questions or guidance the students may need - 7 days a week!