B. Wright Event Planner is expanding its service offerings and seeks to effectively market these new services to its target audience. The goal of this project is to develop a comprehensive digital marketing strategy that highlights the added services and engages potential clients. Learners will analyze the current market trends and the company's existing digital presence to identify opportunities for growth. They will apply classroom knowledge of digital marketing and content creation to craft a strategic plan that includes social media campaigns, email marketing, and high-quality content tailored to the new services. The project will focus on creating a cohesive brand message that resonates with the target audience and drives engagement.

- Analyze current market trends and B. Wright Event Planner's digital presence.

- Develop a digital marketing strategy for the new service extension.

- Create a content calendar and sample content for social media and email marketing.

- Propose metrics for measuring the success of the marketing strategy.

The deliverables for this project include a detailed digital marketing strategy document, a content calendar, and sample content pieces. The strategy document should outline the proposed marketing approach, target audience, and key performance indicators. The content calendar will provide a timeline for content release, and the sample content will demonstrate the tone and style recommended for the new services.

- Digital marketing strategy document with target audience analysis.

- Content calendar outlining planned marketing activities.

- Sample social media posts and email marketing content.

- Proposed metrics for evaluating marketing success.