Search Engine Optimization for Irresistible Cakes
Project scope
Categories
Communications Digital marketing Search engine optimization Social media marketing Marketing analyticsSkills
search engine optimization keyword research social media auditingOur team is looking for a student to improve our SEO positioning. We would like students to optimize company website to secure more leads and increase visibility and clicks through SEO.The primary project requirements include:
- Keyword analysis to determine relevant search terms to our organization
- A strategy document to outline: Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords & Social media requirements to increase the number of followers/likes and share
We’re excited to work with students who can help us with:
- Website consultation and making recommendations to capture more leads
- SEO audit and propose areas of opportunities
- Monitoring results
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Onpage work, fix the website issues
- Offpage work
- Benchmark studies of competitors and action taken accordingly
- Optimize at least 15 main keywords.
Students will connect directly with the employer for mentorship and supervision throughout the project.
About the Community Partner
Irresistible Cakes, or iCakes, is the GTA’s oldest and premium quality special event cake manufacturer. We provide wedding cakes, bridal cakes, baby shower cakes, birthday cakes, baptism cakes, communion cakes, confirmation cakes, engagement cakes, corporate cakes, Christmas cakes and more.
All of our products are nut-free, lactose-free, trans-fat-free, and free from all animal-derived products (except for egg), including gelatin and meat. We also provide eggless cakes, which taste exactly like our regular cakes!