Digital Marketing Strategy for Publishing House
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Project scope
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Communications Market research Marketing strategy MediaSkills
target market tiktok digital marketing social media analyticsWe want students to help us develop a digital marketing strategy to grow and engage our target market. We want to maintain a cohesive social media theme and modern look across all platforms. WHB is currently on Facebook and limitedly on Instagram, but we'd like to explore different channels and options for engaging a wider audience -such as IG reels and Tiktok. Analytics of post reach and audience engagement is important.
The main questions we’d like students to help us answer are the following:
- What social media channels should we utilize? Why?
- How can we best engage our audience and new readers?
- How can we further develop our presence on social media?
I am a publicist at Wisdom House Books, alongside the CEO Clara, and will guide and encourage students to our common goal of excellent social media. I will be available for weekly meetings and via email for any questions or concerns.
About the Community Partner
Wisdom House Books is a Publishing BoutiqueTM, offering all the advantages of alternative publishing while maintaining a standard of the highest quality production and design. Our mission is to produce quality books that make a positive difference in the world. Whether you have an inspiring personal story of social justice, a spiritual message, a new method for academic success, or would like to publish a book of poetry, we will personally and professionally guide you and your book through the publishing process with care and integrity.
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