School Engagement Strategy for Colour Me Christmas
Project scope
Categories
Communications Market research Public relations Event planning Marketing strategySkills
client-specific sales marketing research email marketing setting appointments community outreach educational outreach advertising strategyColour Me Christmas, a company specializing in festive educational experiences, aims to expand its reach by engaging with schools for speaking engagements, author tours, and workshops. The project involves developing a comprehensive strategy to secure meetings with school administrators and book these events. The goal is to create a structured approach that leverages existing classroom knowledge in marketing and communication. By understanding the needs of educational institutions and aligning them with Colour Me Christmas's offerings, the project will help the company establish a strong presence in the educational sector. The project will focus on crafting persuasive communication materials and identifying key decision-makers within schools.
- Analyze the current market for educational engagements.
- Develop a targeted outreach plan for school administrators.
- Create persuasive communication materials tailored to school needs.
- Identify and prioritize potential schools for engagement.
The project will result in a detailed engagement strategy document that outlines the steps to secure meetings with school administrators and book events. Additionally, the team will produce a set of communication materials, including email templates and presentation slides, designed to effectively convey Colour Me Christmas's offerings to schools.
- Engagement strategy document.
- Email templates for outreach.
- Presentation slides for meetings.
- List of prioritized schools for engagement.
-Booked meetings with school administrators, superintendents or other decision makers
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the Community Partner
Colour Me Gifted is a gifting consultancy rooted in joy, intention, and impact. We help progressive businesses build stronger relationships with clients, employees, and partners through meaningful, culturally conscious gifts and experiences. From strategy to sourcing, every gift we design is aligned with your goals, thoughtfully curated from diverse makers, and created to spark connection. Whether youβre celebrating a milestone, recognizing a team, or investing in loyalty, Colour Me Gifted transforms gifting into a powerful business tool.
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Vancouver, British Columbia, Canada