Sonata Window Fashions and Interior Design seeks to understand its position within the market by analyzing its competitors across four key cities: Calgary, Red Deer, Edmonton, and Vancouver. The project aims to provide a comprehensive overview of the competitive landscape, identifying key players, their market strategies, strengths, and weaknesses. By leveraging classroom knowledge in market research and analysis, learners will gather data on competitors’ product offerings, pricing strategies, customer reviews, and marketing tactics. This analysis will help Sonata Window Fashions identify opportunities for differentiation and strategic growth. The project will involve a series of tasks including data collection, analysis, and presentation of findings, all of which are closely related and can be completed within the given timeframe.

The project will culminate in a detailed report and presentation that outlines the competitive landscape in each of the four cities. Deliverables include a comprehensive competitor analysis report, highlighting key findings and strategic recommendations for Sonata Window Fashions. Additionally, a visual presentation summarizing the analysis will be prepared for stakeholders. The deliverables will provide actionable insights and strategic recommendations to enhance Sonata's market positioning.