MacEwan University
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Housing Tradeshow

Closed
Minivillage
Minivillage
Vancouver, British Columbia, Canada
Mark Boardman
Mark Boardman
CEO
(13)
4
Project
Academic experience
120 hours of work total
Student
Vancouver, British Columbia, Canada
Intermediate level

Project scope

Categories
Graphic design Digital marketing Lead generation Sales strategy Event planning
Skills
brand awareness marketing materials project proposals marketing key performance indicators (kpis) lead generation sales scripting
Details

Prepare a detailed project proposal and execute on project deliverables to successfully host a booth at the Housing Central in Vancouver on November 20-21, 2023 with the goal of increasing brand awareness and delivering on marketing and sales objectives. 

Deliverables
  • Create and deliver promotional marketing materials with UVP messaging for the booth.
  • Create and execute a combined lead generation strategy to achieve marketing and sales goals
  • Design and implement an appropriate activity for the booth.
  • Design and execute booth set-up with interactive elements and marketing materials
  • Finalize and execute partnership opportunities.
  • Prepare 2 x 30-second pitch script for team members.
  • Set and deliver on marketing and sales KPIs.


Mentorship
  • Supported by the Minivillage marketing team with weekly video check-ins and sprints
  • Supported by resources from the CEO to execute on deliverables
  • Invited to host brainstorming sprints with the Minivillage team
  • Invited to join strategic meetings and team Town Halls


Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Good health and well-being

About the Community Partner

Community Partner
https://minivillage.ca/
Vancouver, British Columbia, Canada
2 - 10 employees
Technology, Education, Hospital, health, wellness & medical
Representation
Minority-Owned Small Business Immigrant-Owned Community-Focused

We're Minivillage (minivillage.ca) a Vancouver-based social purpose company supporting meaningful connections in communities, neighbourhoods and cities.

With evidence-based community science, we support face-to-face meaningful connections in small networks and foster a high level of trust in our communities.

🌟Our vision is to support resilience and well-being through meaningful connections and practical services on every street.

🎯 We're on a mission to create the best community-building model and tech platform for Canadian residents, property managers and workplaces.