Lead Generation and Sales Funnel Automation Project
Project scope
Categories
Market research Competitive analysis Lead generation Product or service launch Sales strategySkills
sales process target market marketing automation research reports lead generation automationThe main goal for this project is to generate leads for Colour Me Christmas' corporate gifting service and establish an automated sales funnel. This will involve several different steps for the students, including:
- Researching the target market for corporate gifting services.
- Developing a lead generation strategy to attract potential corporate clients.
- Creating an automated sales funnel to nurture leads and convert them into customers.
- Implementing marketing automation tools to streamline the sales process.
- Analyzing the effectiveness of the lead generation and sales funnel strategies.
By the end of the project, students should complete the following tasks:
- Research report on the target market for corporate gifting services.
- Lead generation strategy including potential client profiles and outreach methods.
- Automated sales funnel design and implementation plan.
- Marketing automation tools recommendation and integration plan.
- Analysis report on the effectiveness of the lead generation and sales funnel strategies.
Final deliverables:
- Lead generation strategy document.
- Automated sales funnel design and implementation plan.
- Marketing automation tools recommendation and integration plan.
- Analysis report on the effectiveness of the lead generation and sales funnel strategies.
Learners have access to me for any questions or feedback. Need for any additional tools or technology can be covered by me as needed.
About the Community Partner
Colour Me Gifted is a gifting consultancy rooted in joy, intention, and impact. We help progressive businesses build stronger relationships with clients, employees, and partners through meaningful, culturally conscious gifts and experiences. From strategy to sourcing, every gift we design is aligned with your goals, thoughtfully curated from diverse makers, and created to spark connection. Whether you’re celebrating a milestone, recognizing a team, or investing in loyalty, Colour Me Gifted transforms gifting into a powerful business tool.