The main goal for the project is to develop a comprehensive marketing strategy for Melius Deccan to promote their services and products within the domestic market. This will involve analyzing the target audience, identifying key marketing channels, and creating a cohesive plan to increase brand visibility and customer engagement.

- Conduct market research to understand the preferences and behavior of the domestic audience.

- Develop a marketing plan outlining the key strategies, tactics, and timelines for implementation.

- Create promotional materials such as brochures, flyers, and digital content tailored to the domestic market.

- Implement and monitor the marketing campaigns to measure their effectiveness and make necessary adjustments.

- Prepare a final report detailing the outcomes of the marketing efforts and providing recommendations for future initiatives.

1. Work Experience: Providing practical work experience through internships or part-time jobs helps students gain industry insights and develop professional skills.
2. Mentorship Programs: Pairing students with experienced professionals for guidance, career advice, and networking opportunities can be invaluable for their professional growth.