Marketing Plan For New Service Line For Vice Presidents
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Project scope
Categories
Market research Digital marketing Lead generation Marketing strategy Marketing analyticsSkills
marketing strategies marketing marketing planningOur company is a leading company providing training, coaching, consulting and advising to business professionals on high-performance science.
We are launching a new "community" style training and coaching program for Vice Presidents within Canada and the US.
We want students to help us build a marketing plan to grow and engage our target market.
This will involve several different steps for the students, including:
- Familiarizing themselves with our current marketing goals and strategies.
- Researching how clients perceive our services.
- Recommending new channels we should use for promotion.
- Identifying a lead generation strategy
- Recommending updates to our messaging that can better explain our value proposition.
By the end of the project, students should demonstrate:
- Familiarity with our marketing goals and strategies
- Understanding of customer perceptions of our brand
- Recommendations for new promotion channels
- Identification of a lead generation strategy
- Ways to stand out from our competition
Final deliverables should include
- A final report.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our current marketing strategies and marketing plan
- Input on choices, problems or anything else the students might encounter.
About the Community Partner
We are a boutique business consulting and coaching firm focused on helping small and medium enterprises with the following: Business Growth, Strategy, Marketing, Innovation, Leadership and high-performance.
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