The Radiant Girls Leadership Foundation is seeking a comprehensive digital marketing plan to promote its annual all-girls summer camp. The camp aims to empower young girls by providing leadership skills, confidence-building activities, and a supportive community. The foundation wants to increase awareness and enrollment for the upcoming camp season. The project involves analyzing current marketing efforts, identifying target audiences, and developing a strategic plan to enhance online presence. Learners will apply their knowledge of digital marketing tools and techniques, such as social media campaigns, email marketing, and content creation, to craft a cohesive strategy. The goal is to create a plan that effectively communicates the camp's mission and attracts more participants.

- Analyze existing marketing efforts and identify areas for improvement.

- Research and define target audiences for the camp.

- Develop a strategic digital marketing plan to increase awareness and enrollment.

- Apply digital marketing tools and techniques to enhance online presence.

The project deliverables include a comprehensive digital marketing plan document, which outlines strategies for social media, email marketing, and content creation. Additionally, learners will provide a presentation summarizing their findings and recommendations. The plan should include measurable goals, timelines, and budget considerations to ensure effective implementation.

- A detailed digital marketing plan document.

- A presentation summarizing findings and recommendations.

- Measurable goals, timelines, and budget considerations included in the plan.