Radiant Girls Leadership Foundation is seeking to enhance its online presence and engagement through a targeted social media marketing campaign for its all-girls summer camp. The goal is to increase awareness and registration for the camp by showcasing its unique offerings and the empowering experiences it provides. The project involves developing a comprehensive social media strategy that aligns with the foundation's mission to inspire and empower young girls. Learners will analyze current social media trends, identify key platforms, and create engaging content that resonates with the target audience. The project will also involve setting measurable objectives to track the success of the campaign and provide insights for future marketing efforts.

- Analyze current social media presence and identify areas for improvement.

- Develop a content calendar with posts tailored to different platforms.

- Create visually appealing and engaging content, including graphics and videos.

- Set measurable objectives for engagement and registration increases.

- Provide a final report with recommendations for ongoing social media strategies.

The project deliverables include a detailed social media strategy document, a content calendar, and a collection of multimedia content pieces ready for posting. Additionally, learners will provide a report analyzing the campaign's effectiveness, including metrics on engagement and registration, and offer recommendations for future improvements.

- Social media strategy document outlining goals and tactics.

- Content calendar with scheduled posts for various platforms.

- A set of graphics and videos designed for social media.

- Final report with campaign analysis and future recommendations.