Innovative Digital Marketing Campaign

Closed
Main contact
Coello Creative Agency
Hamilton, Ontario, Canada
Jessica De Castro
She / Her
Owner
(28)
5
Portals
(1)
Project
Academic experience
180 hours of work total
Student
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Marketing strategy Social media marketing
Skills
scheduling marketing content creation blog posts digital marketing social media experiential learning innovation
Details

Coello Creative Agency seeks to develop a cutting-edge digital marketing campaign that embodies experiential values while remaining low-maintenance and easy to manage. The project aims to create a cohesive and engaging online presence through social media and blog content. The campaign will consist of 50 curated social media posts, each paired with a visually appealing graphic, and 4 themed blog posts. These elements will be strategically scheduled using a scheduling software to ensure seamless and automated delivery. The project provides an opportunity for learners to apply their knowledge of digital marketing strategies, content creation, and scheduling tools, while working collaboratively to achieve a unified marketing vision.

Deliverables

The deliverables for this project include:


- A Comprehensive Digital Marketing Campaign.

- Weekly 1hr Strategy Calls with Agency.

- 50 Written Social Media Posts.

- 50 Designed Social Graphics. (Some Templates Already Provided by Agency.)

- 4 Well-Researched & Engaging Blog Posts.

- Posts Loaded into a Social Scheduling Software.


The project will culminate in a presentation of the campaign strategy and execution plan.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the Community Partner

Community Partner
Hamilton, Ontario, Canada
2 - 10 employees
Business & management, Business services, Education, Events services, Marketing & advertising
Representation
Women-Owned Disabled-Owned Small Business Neurodivergent-Owned Community-Focused

Coello Creative is a community-driven creative agency focused on crafting meaningful, human-centered brand experiences. We help small businesses build authentic, lasting relationships with their customers by infusing their everyday business models with moments that resonate. In a world dominated by the digital, we honour the power of real, organic connections through personalized service, memorable experiences, and excellence at every touchpoint.

Our mission is to guide brands away from transactional business and towards heart-centered stewardship. From fostering strategic partnerships to finding dream collaborators, we empower businesses to establish deep roots within their local communities and beyond. At Coello, it’s about making every interaction count, turning spaces into hubs of connection, and reimagining what it means to truly engage with customers.

Let’s bring back the authentic, multi-faceted nature of genuine relationships and help businesses thrive through what matters most: 𝒑𝒆𝒐𝒑𝒍𝒆.