Number of individual students required: 2

Here's a project with a twist: Instead of working on our website, (which is focused on solar) you'll be working closely with us to help ensure the success of a tenant in our building who rents office space from our business. We'll be working together to bring a lovable digital neophyte into the 21st century!

The website in question is: https://www.delongimmigration.ca/

DeLong Immigration is focused on helping people come to Canada and make this place their "forever home." This includes supporting students with their visa applications through to business investor immigrants.

Our team is looking for a social media marketing wizard who can help Larry drive more traffic and improve Larry's SEO positioning. The primary project requirements include:

1. Meet with the end client and ourselves to receive insight into the business and discuss some potential strategies
2. Keyword analysis to determine relevant search terms to our organization
3. A strategy document to outline:

• Search Engine Optimisation (SEO) requirements to ensure his organization appears on the first page of Google for relevant keywords
• Social media requirements to increase the number of followers/likes and share https://www.facebook.com/DeLongImmigration/

1. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
2. Creating engaging content for prominent media websites

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

*We're doing this not just because we want him to make money and keep paying us rent, (that's a given) but because he's actually a really good guy who helps people choose Canada as the country to call home...but sucks at marketing himself.