The main goal for the project is to conduct comprehensive market research to identify potential target markets, consumer preferences, and trends for the multifaceted marketing firm, Melius Deccan. This will involve several different steps for the students, including:

- Analyzing the current market trends and consumer behavior in the marketing industry.

- Identifying potential target markets and consumer segments for Melius Deccan's services.

- Conducting surveys and interviews to gather data on consumer preferences and needs.

- Analyzing competitors and their strategies in the marketing industry.

- Developing a comprehensive report on the findings and recommendations for Melius Deccan's marketing strategies.

By the end of the project, students should complete the following tasks:

- A detailed report on market trends, consumer behavior, and competitor analysis.

- Recommendations for potential target markets and consumer segments for Melius Deccan.

- Survey and interview data analysis to identify consumer preferences and needs.

- Visual representations such as graphs and charts to present the findings effectively.

Final deliverables:

- A comprehensive report including all research findings, analysis, and recommendations.

- A presentation summarizing the key insights and recommendations for Melius Deccan's marketing strategies.

1. Work Experience: Providing practical work experience through internships or part-time jobs helps students gain industry insights and develop professional skills.
2. Mentorship Programs: Pairing students with experienced professionals for guidance, career advice, and networking opportunities can be invaluable for their professional growth.