Cyber Security Strategic Prospecting Plan
Project scope
Categories
Market research Sales strategySkills
cyber security sales prospecting target market sales research scriptingOur company is looking to revamp our sales team by creating an outreach process. We are hoping to find students that are excited to build a plan with us that will create a simple step-by-step market plan for reaching our target audience.
This will involve several different steps for the students, including:
- Identify key contacts
- Write and plan what our message is
- Create a guide to help us find new clients
Bonus steps in the process would also include:
- Building a script for our sales team to use
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Identifying new potential accounts that align with our current customer base.
- Compiling relevant market information.
- Building a customizable outreach script.
- Creating a simple tracking framework, including metrics, for measuring outreach success.
Bonus steps would include:
- Custom material for us to use later on
Final deliverables should include
- The final project deliverable is a report including research, analysis, and recommendations. It should assist our sales team in successfully prospecting within our target market with actionable recommendations to increase sales conversions.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Working with project manager directly
- Having meetings where we can change the tasks if needed
Outstanding personnel will be awarded full time paid opportunities.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the Community Partner
ezSec is an innovative cybersecurity company founded in 2013 and headquartered in Kitchener, Ontario, dedicated to delivering advanced yet user-friendly security and privacy solutions for businesses. Their philosophy centers on creating intelligent security tools that are also easy to use and implement, ensuring that organizations can effectively protect themselves without complexity getting in the way.
Working at ezSec means joining a forward-thinking team focused on revolutionizing cybersecurity with no-compromise solutions such as penetration testing, compliance services, remote SOC, CISO as a Service, and cutting-edge products like the ezSec Virtual Analyst. The company values excellence, ease-of-use, innovation, and commitment, fostering a culture where smart technology meets practical usability.
For students and new professionals, ezSec offers the opportunity to be part of a growing company in a critical and fast-evolving industry, where your work directly contributes to protecting organizations from digital threats. The company’s size (11-50 employees) provides a collaborative environment where you can learn, innovate, and make a tangible impact. Being included in expert collections for cybersecurity highlights ezSec’s relevance and potential in the market.
If you want to work in a place that combines cutting-edge technology with a mission to make cybersecurity accessible and effective, ezSec provides a unique platform to develop your skills, contribute to meaningful projects, and be part of a passionate team dedicated to making security simple and strong.