Instagrooms seeks to enhance the user experience for grooms and horse owners by developing a gamified customer journey on their platform. The project aims to create an engaging and automated experience that leverages email, text, and video communications to support users, deliver valuable resources, and celebrate key milestones. For grooms, the journey will focus on guiding them through profile setup, job acquisition, and skill optimization, while for horse owners, it will streamline the process of finding and booking grooms. Key features will include personalized automated communication sequences, interactive videos, and gamification elements such as progress trackers and badges. The ultimate goal is to foster connections, improve user satisfaction, and increase service usage on the platform.

The project will deliver a comprehensive gamified customer journey for both grooms and horse owners. Deliverables include:

- Automated email and SMS sequences tailored to user actions.

- Interactive video content providing step-by-step guidance and motivational support.

- Gamification elements like progress trackers, badges, and rewards to enhance engagement and participation.

These deliverables aim to create a seamless and cost-effective user experience.