E-Commerce Optimization and Digital Product Launch


Project scope
Categories
Digital marketing Search engine optimization Product or service launchSkills
e-commerce strategy digital marketing search engine optimization management salesColour Me Christmas is seeking to enhance its online presence and sales performance across multiple e-commerce platforms. The project involves updating and optimizing product listings on Etsy and Amazon to ensure they are SEO-friendly and visually appealing, which is crucial for attracting potential customers. Additionally, the project aims to establish a fully functional and visually consistent shop on Faire, a platform known for connecting brands with retailers. The learners will also be tasked with creating and publishing a set of digital products on Amazon KDP, demonstrating their ability to apply e-commerce strategies and platform-specific knowledge effectively. This project provides an opportunity for learners to apply their classroom knowledge in digital marketing, SEO, and e-commerce platform management to real-world scenarios, enhancing their practical skills and understanding of the industry.
The project deliverables include updated and optimized product listings on Etsy and Amazon, ensuring they are both SEO-friendly and visually appealing. Additionally, the team will deliver a set of digital products successfully published on Amazon KDP. Finally, a fully functional and visually consistent Faire shop will be established. These deliverables will showcase the learners' ability to apply e-commerce strategies effectively across different platforms.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the Community Partner
Colour Me Gifted is a gifting consultancy rooted in joy, intention, and impact. We help progressive businesses build stronger relationships with clients, employees, and partners through meaningful, culturally conscious gifts and experiences. From strategy to sourcing, every gift we design is aligned with your goals, thoughtfully curated from diverse makers, and created to spark connection. Whether you’re celebrating a milestone, recognizing a team, or investing in loyalty, Colour Me Gifted transforms gifting into a powerful business tool.
Portals
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Toronto, Ontario, Canada