Dossier Development Sale of Business Division
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Project scope
Categories
Communications Sales strategy Marketing strategySkills
marketing business to business sales researchAs we focus on the B2B aspect of the business we want to sell the profitable store-front (retail and spa) to a qualified individual or business.
The student that takes on this project should have a passion for business and marketing. They need to create a dossier for sale of the business that includes historical data, highlights and copyright that will properly describe the business. Research the business and describe the potential buyer.
DELIVERABLES:
>Copyright with business description
>Charts and tables with historical data and projections
>Business highlights and press exposure.
>Market research
>Lead capture webpage to filter potential buyers
>Email copyright to send to B2B segment customers as they are potential buyer of the division
About the Community Partner
Stonebridge Imports was established in 2002 to share the love and knowledge of gemstones, rocks, and minerals with Canadians and beyond. We maintain a large inventory of precious gemstones, rocks, and minerals that are perfect for jewelry making, home décor, and healing. Stonebridge sells via B2B to stores, schools, and makers in the industry.
We also have a retail store; The Rock Space, located on Victoria Street in Kitchener, ON. There, we focus on B2C, and fostering the growing crystal community. By leveraging youth and social media, we've seen massive success through the renaissance of crystals, witchcraft, and herbalism.
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