Our company will be releasing a mobile app and we would like to understand where should our marketing budget best be allocated. Along with strategies and content type to produce. Steps for the students, include:

• Familiarizing themselves with our company’s values, products and services.
• Researching our target market and market potential.
• Researching the industry and competitive landscape.
• Recommending strategies to improve our positioning, brand, products and services.

Bonus steps in the process would also include:

• Recommending strategies to differentiate ourselves from our competition.

By the end of the project, students should demonstrate:

• Familiarity with our company’s products and services
• Understanding of our target market and market potential
• Understanding of our industry and competitors
• Recommendation of strategies to improve our company’s services

Bonus steps would include:

• Identifying our company’s competitive advantages

Final deliverables should include

• A final report.
• A presentation.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our products and services
• Our current understanding of the market
• Input on choices, problems or anything else the students might encounter.