


- Description
-
The ebike industry is supposed to help consumers make smart choices about the environment thru alternate modes of transportation. The electric bike industry is the wild west where over 90% of imported ebikes are rebranded. Meaning you do not know the manufacturer which is important for the longevity of the product. Currently average ebike life is less than 500 hours and they cannot be repaired and end up in the landfill. That is why 171 Electric Bike Company was formed to do 2 things. Educate the consumer, and keep our ebikes out of the landfill. Our Company philosophy is 'Touch Green' our motto is 'Buy it once - Ride it for life"
- Number of employees
- 2 - 10 employees
- Community Partner website
- https://171ebike.com
- Industries
- Retail Sales Sports & fitness Transport, trucking & railroad
- Representation
- Indigenous-Owned Family-Owned Sustainable/green
Recent projects
Analyzing the Economic Impact of Tariffs on Electric Bikes in Ontario
The 171 Electric Bike Company Inc. seeks to understand the economic implications of the recent tariffs imposed by the Trump administration on electric bikes imported into Ontario, Canada. This project aims to analyze how these tariffs affect the pricing, sales, and overall market dynamics of electric bikes in the region. Learners will apply their knowledge of international trade, economics, and market analysis to assess the short-term and long-term impacts of these tariffs. The project will involve researching historical data, current market trends, and potential consumer behavior changes due to increased costs. By understanding these factors, the company hopes to develop strategies to mitigate negative impacts and explore opportunities for growth in a changing economic landscape. This project aims to conduct a desktop study analyzing the impact of Trump’s new tariffs on imported electric bikes (e-bikes) and how Ontario's e-bike industry can benefit from this situation. The objective is to identify opportunities for local manufacturers, optimize supply chains, and develop marketing strategies to promote domestically produced e-bikes. This study will be completed within one month. Objectives Assess Tariff Impacts: Examine how the new tariffs affect pricing, demand, and supply of e-bikes in Ontario. Identify Local Manufacturing Opportunities: Research potential for local production to mitigate tariff impacts. Develop Marketing Strategies: Create strategies to promote the benefits of purchasing locally made e-bikes. Evaluate Supply Chain Adjustments: Analyze existing supply chains and identify areas for improvement.
Competitive Landscape Analysis for 171 Electric Bike Company Inc.
The main goal for the project is to build a competitive landscape for 171 Electric Bike Company Inc. and provide an analysis of the competitors. This will involve several different steps for the learners, including: - Researching and identifying direct competitors in the electric bike industry. Identify the difference between a rebranded ebike & one direct from the manufacturer like 171 Electric Bike Company. - Analyzing the products, pricing, and distribution channels of the identified competitors. - Evaluating the strengths, weaknesses, opportunities, and threats (SWOT analysis) of each competitor. - Comparing the supply chain and distribution methods of the competitors to 171 Electric Bike Company Inc.'s direct from the manufacturer approach. - Identifying potential areas of differentiation and competitive advantage for 171 Electric Bike Company Inc.
Website Page Creation 171 Electric Bike Company
Our company has been serving thousands of customers for 9 years. However, our current website is outdated and requires updating. We would like to collaborate with students to create new pages that help users navigate the site and find up-to-date information. This will involve several different steps for the students, including: Identifying and researching useful web pages that can be included on our website. Creating new pages for the website, with our assistance in providing the content. Reviewing and updating old web pages to ensure consistency of information. Bonus steps in the process would also include: Recommending potential upgrades or features that can be included in the website
Instagram Marketing Strategy for 171 Electric Bike Co.
The main goal for the project is to implement a comprehensive marketing strategy on Instagram for 171 Electric Bike Co. to enhance brand visibility, engage with the target audience, and drive sales growth. This will involve several different steps for the students, including: - Analyzing the current Instagram presence and engagement of 171 Electric Bike Co. - Developing a content calendar and strategy for increasing brand awareness and visibility. - Creating visually appealing and engaging content to showcase electric bikes. - Collaborating with influencers and partners to reach a broader audience. - Analyzing and optimizing marketing campaigns for better performance. - Establishing 171 Electric Bike Co. as a reputable and innovative brand in the electric bike industry on Instagram.
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