Website Page Creation

Our company has been serving thousands of customers for decades. However, our current website requires updating. We would like to collaborate with students to create new pages that help users navigate the site and find up-to-date information. This will involve several different steps for the students, including: Review our competitor's websites and identify and research useful web pages that can be included on our website. Creating new pages for the website, with our assistance in providing the content. Reviewing and updating old web pages to ensure consistency of information. Bonus steps in the process would also include: Recommending potential upgrades or features that can be included in the website

Email Marketing Campaign

Our company advertises thousands of products online. We hope to revamp our email marketing to attract more customers. We would like to work with students to design a new email marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails. Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.

Digital Content Creation - Blog Articles and Video Development

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Topics include: Online training experiences "Cool Tools" - a focus on software and innovation for creating cutting-edge online training course content. eLearning trends Designing and building eLearning courses Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Blogging

Our company advertises products online. We want to create a blog to strengthen our marketing. We would like to collaborate with students to create blog posts that drive more traffic to our website. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback.