Helina Baby Inc. Website Migration Project

Helina Baby Inc. is seeking to migrate its existing e-commerce website from Squarespace to Shopify. The current website, while functional, does not fully leverage the advanced e-commerce capabilities and scalability offered by Shopify. The goal of this project is to ensure a seamless transition that enhances user experience, improves site performance, and maintains brand consistency. Students will be tasked with replicating the existing website design and functionality on Shopify, while also exploring opportunities to optimize the site for better performance and user engagement. This project provides an opportunity for learners to apply their knowledge of web development, e-commerce platforms, and digital marketing strategies. Key tasks include setting up the Shopify store, migrating content, and testing the new site for functionality and user experience.

SEO Strategy Implementation for Helina Baby Inc.

Helina Baby Inc. is seeking to enhance its online presence and brand awareness through the implementation of a comprehensive SEO strategy. The project aims to provide learners with the opportunity to apply their knowledge of digital marketing and SEO techniques in a real-world context. The primary goal is to increase the visibility of Helina Baby Inc.'s website on search engines, thereby attracting more potential customers. Learners will analyze the current website, identify areas for improvement, and develop an SEO strategy tailored to the company's needs. This project will involve keyword research, on-page optimization, and the creation of SEO-friendly content. By the end of the project, learners will have a practical understanding of how to boost a brand's online presence through effective SEO practices.

Helina Baby Inc. Wholesale Catalogue and Website Design Enhancement

Helina Baby Inc. is looking to expand its reach by creating a comprehensive wholesale catalogue and enhancing its website design. The goal of this project is to provide a visually appealing and informative catalogue that effectively showcases Helina Baby's product range to potential wholesale buyers. Additionally, the project aims to improve the user experience on the company's website by incorporating cohesive design elements that align with the new catalogue. This project provides an opportunity for learners to apply their skills in graphic design, digital marketing, and user experience design. The tasks involved include designing the layout of the catalogue, selecting appropriate images and descriptions for products, and updating the website's design to ensure consistency with the new catalogue. The project is designed to be completed by a team of learners from a graphic design or digital marketing program within 80 hours.

Helina Baby Inc. Brand and Packaging Design Enhancement

Helina Baby Inc., a leader in baby products, is looking to enhance its brand presence and packaging design to better connect with its target audience. The project aims to develop a cohesive brand style for social media platforms, ensuring consistency and appeal across all digital channels. Additionally, the project will focus on designing attractive and functional packaging that reflects the brand's values and appeals to new parents. The team will also work on creating a visually appealing wholesale catalogue that effectively showcases Helina Baby Inc.'s product range. This project provides an opportunity for learners to apply their skills in graphic design, marketing, and branding to real-world scenarios, enhancing their understanding of brand development and product presentation.