Digital Marketing - WM

Project Description Wholistic Massage Centre is looking for a team of students to evaluate our Digital ecosystem and develop recommendations to drive more leads to Wholistic Massage Centre. What You Can Expect From This Internship Mentorship from a Marketing Expert. Zahara has her MBA from Cornell and has over 15+ years of experience in marketing and product development. Learn more about Zahara Valuable training to learn new tools, trends and best practices. This project is extremely hands-on, providing an incredible experience for those looking to get into marketing. Our goal is to provide a valuable and tangible experience to you! We have done several Riipen projects and have a thorough understanding of the process and what is required of our organization. About Us Wholistic Massage Centre is one of the most established Massage Clinics in Edmonton and the surrounding area. Founded 25 years ago by Karim Kanji, a registered massage therapist (RMT), he has woven his belief in the mind, body and soul connection throughout everything he does. Karim completed his holistic training in Hamilton, Ontario and took his knowledge and applied it to his overall educational training. This led to the creation of his holistic services, which blend both western and eastern medicine and techniques. Wholistic Massage Centre takes pride in assisting and guiding clients toward their therapy and recovery goals, and strongly believes in putting the client and their recovery needs first. Wholistic Massage Centre’s highly specialized treatments do more than just treat physical ailments, they treat the root cause of the pain with long-term results by incorporating various holistic modalities that have been used throughout the world for centuries. Wholistic Massage Centre takes it one step further, blending 100% pure essential oils, ethically sourced worldwide, to create proprietary blends that are used in all treatments at no extra cost to the client. Our essential oils are known to be highly effective in treating a wide range of physical and emotional issues and are available for purchase. Our Edmonton registered massage therapists (RMTs) are dedicated to providing physical value that exceeds immediate relief and specializes in treating the root cause of pain to achieve long-term results. Learn More . About the Project The team will be responsible for the: Competitive Analysis and Landscape Assessment Conduct an audit of our current digital ecosystem presence Facebook Instagram LinkedIn Google My Business Website SEO Analysis - how do we get to the top of Google! Web Analytics Develop recommendations based on the above We look forward to meeting you! Primary contact: Zahara Kassamali

Logo & Usage Guidelines, Wholistic Massage Centre

Project: We are building out a new eCommerce company that will focus on Pure Essential Oils. This project will be dedicated to creating a new logo and brand for a Pure Essential Oil company. Our new logo should be a visual representation of our values, voice, and services. We also want to ensure that we have specific rules and tools to apply this new brand component in a professional and design-friendly manner. We believe this project will require: Defining our brand voice and values to translate into logo designs. Developing several logo variations for us to choose from. Researching our competitors to determine a unique, but correlated design. Researching our brand’s history and vision to develop a consistent visual representation. We want to have a new logo that is a positive portrayal of our organization, which can be used consistently across a variety of media.