Digital Marketing Strategy

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? What budget is appropriate for advertising? What messaging should we use?

Sales Process Optimization

Our company is hoping to improve our sales process to improve our ROI and overall operations. In this project, students will evaluate our current sales process, determine bottlenecks, and create recommendations as well as new training materials. Based on research and best practices you will develop new scripts for our sales staff to use to improve the quality and quantity of leads generated and increase the conversion rate. This will involve several different steps for the students, including: Evaluating our current sales process by speaking with sales representatives and examining our handbook and protocols. Researching industry sales processes and lead generation strategies. Create recommendations that will improve our leads and conversion rate. Writing new sales scripts for both phone calls and emails. Creating an updated sales process handbook.

Optimizing Cold Email Marketing with HubSpot Integration

Linkbase is looking to enhance its outreach strategy by implementing an effective cold email marketing campaign. The goal of this project is to set up and optimize a cold email marketing system using HubSpot, a leading customer relationship management (CRM) platform. The project will involve configuring HubSpot to manage and automate email campaigns, segmenting target audiences, and creating personalized email templates. Learners will apply their knowledge of digital marketing and CRM tools to develop a streamlined process that increases engagement rates and improves lead generation. The project will also include analyzing the performance of email campaigns and making data-driven recommendations for future improvements. By the end of the project, learners will have gained practical experience in setting up and managing a professional email marketing campaign using industry-standard tools.

Optimizing Cold Email Marketing with HubSpot Integration

Linkbase is looking to enhance its outreach strategy by implementing an effective cold email marketing campaign. The goal of this project is to set up and optimize a cold email marketing system using HubSpot, a leading customer relationship management (CRM) platform. The project will involve configuring HubSpot to manage and automate email campaigns, segmenting target audiences, and creating personalized email templates. Learners will apply their knowledge of digital marketing and CRM tools to develop a streamlined process that increases engagement rates and improves lead generation. The project will also include analyzing the performance of email campaigns and making data-driven recommendations for future improvements. By the end of the project, learners will have gained practical experience in setting up and managing a professional email marketing campaign using industry-standard tools.