Millennial / Gen Z Marketing Communications Plan

JustTagit is oriented to all audiences that use hashtags in social media - including Gen Z, Millennials, and Gen X as digital and social marketers and communicators whether as a solopreneur, content creator, Digital only brand, established brand or any type of marketing or influencer agency. We recognize that Millennials and Gen Z have particular styles of communication In our targeting of Millennial and Gen Z consumers and business users, we have experienced challenges maintaining a consistent voice across media channels. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our target Millennial and Gen Z mmarket. For this project, you will need to: Understand our brand and mission. Conduct research on our users, stakeholders, and competitors. Analyze our competitive landscape. Identify trends and opportunities in our target market. You will have access to our marketing team, who will communicate regularly with you and provide all the information and clarification needed. We want to increase our brand awareness in the millennial segment through a mission-aligned marketing campaign that works within our budget and time constraints.

Strategic Business Prospecting Plan & Outreach - Influencer & Digital Agencies

There are three stages of this project: (1) Building a database of influencer and digital marketing agency and large brand prospects for B2B outreach; (2) Create a simple step-by-step strategy for prospecting in our target market. (3) Conducting the first stage of direct outreach via phone and/or email and/or social media (for example, LinkedIn) To become a proactive sales team, we need assistance developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. The project may include, but is not limited to: Identifying new potential accounts that align with our current customer base. Compiling relevant market information. Building a customizable outreach script. Creating a simple tracking framework, including metrics, for measuring outreach success. The first project deliverable is a database including research, analysis, and recommendations for outreach and includes, company name, best person to contact, contact email and phone and social media alias. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions. The second project deliverable is a step-by-step plan with sales script and related communications collateral such as a slide deck presentation or related video. The third project deliverable is for the student to conduct a planned and deliberate outreach to all the contacts on the database to establish a relationship and initial presentation. Need to develop dedicated sales scripts for each audience - influencer agency, digital agency, brand. Ideal outcome is direct presentation to business prospect and to establish a strategic partner relationship.

Product Launch Strategy

We want to launch our product offering to multiple channels from a bottom-up and top-down approach. Bottom-up is with normal hashtag users, solopreneurs, content creators and maturing influencers. Top-down is with influencers with large reach, influencer agencies, digital marketing agencies and established brands We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to: 1. Where in the world is the best place to launch for early success? Should we just default to launching where we live? What is the total market size for this opportunity? 2. With whom should we partner on manufacturing, kitting, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically? 3. Who are our closest competitors and how do we differentiate ourselves? 4. How do we establish our brand: Build awareness, acquire customers, and defend any early success? We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market. Deliverables include a strategic plan with specific steps for tactical implementation including critical success factors and key performance indicators so we can measure results once implemented.

Financial Business Plan & Cash Flow Pro Forma

We have develop a forward looking cash flow pro forma and need assistance confirming that all worksheets are accurate and relate to each other and roll-up to a high-level 4 year forecast. We would like to involve students in this exciting time as we works to finalize our financial business plan. We can provide access to internal documentation other information as needed as well as access to key assumptions and underlying data. Based on our unique goals and constraints, we would like students to develop a strong, competitive financial business plan, which we can present to investors. The plan should include: Sales forecasting Expense budget Income projections (conservative and aggressive) Assets and liabilities Break-even analysis All of this is already developed and included in our pro forma...we need a top notch business finance geek to make sure that our assumptions are reasonable, our analysis acceptable and our spreadsheet cell structure accurate.