MacEwan University
MacEwan University
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Strategic Management Course

ADMN4606
Closed
Main contact
University Canada West
University Canada West
Vancouver, British Columbia, Canada
James Bowen
Professor
(12)
6
Timeline
  • May 10, 2021
    Experience start
  • May 25, 2021
    Project Scope Meeting
  • June 2, 2021
    Experience end
Experience
2/1 project matches
Dates set by experience
Preferred Community Partners
Canada
Any
Any industries

Experience scope

Categories
Leadership Communications Market research Product or service launch
Skills
digital marketing competitive analysis business strategy marketing strategy data analysis
Student goals and capabilities

4th undergraduate business students will do a strategic analysis of an issue and develop recommendations and implementation ideas.

The first document will be a proposal including the issue to be study and the approach to develop recommendations. The next document will be the analysis, alternative recommendations, recommendations and implementation.

Students

Students
Undergraduate
Any level
45 students
Project
45 hours per student
Students self-assign
Teams of 3
Expected outcomes and deliverables

1) proposal

2) final report

Project timeline
  • May 10, 2021
    Experience start
  • May 25, 2021
    Project Scope Meeting
  • June 2, 2021
    Experience end

Project examples

Market analysis, internal restructuring, HR, technology and other strategic plans

Additional Community Partner criteria

Community Partners must answer the following questions to submit a match request to this experience:

  • Q1 - Checkbox
    Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
  • Q2 - Checkbox
    Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.