Is your business experiencing challenges around strategic positioning in a competitive landscape? MBA students at the University Canada West are prepared to analyze your key business challenges, and provide actionable recommendations. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. The teams will apply their diverse entrepreneurial knowledge as students with critical analyses/strategies/design skills to develop ideas in your organization. The teams will complete an analysis, provide strategic recommendations and practical options, and recommend an action plan appropriate to your business situation in consultation with you. As a participating organization, you will provide a specific question, business issue/ challenge, or opportunity that will be the focus of the student team review.

During this term (SPRING), groups of 7 graduate level MBA students will utilize their marketing knowledge to assist your organization in seizing a marketing opportunity, devising a strategic marketing plan, or resolving a current marketing challenge. They will employ marketing research, strategy, digital promotional tools, and industry best practices to develop a comprehensive report and presentation.

Our graduate-level MBA students at University Canada West are eager to partner with small businesses to provide strategic insights and solutions. In this capstone course, teams of 4-6 students apply their analytical skills and experiential learning to tackle real-world business challenges. By collaborating with industry professionals, students aim to deliver actionable strategies that can enhance business operations, improve market positioning, and drive growth.

The MBA students are in a capstone project-based course, designed for students in the final term of their MBA program. The course has a strong analytical, applied, and experiential orientation. Students work in groups of 4-5 to focus on a challenge/opportunity for the business. The students' process - and ultimate deliverable will include a current analysis of the business, problem or opportunity identification, research (as applicable), recommended solutions/strategy with implementation plan, budget and finally, risk identification and mitigation strategies (again, as applicable). The project can be for a Canadian business of any size, however enterprises run by solo-preneurs would probably not provide the necessary scope.