MacEwan University
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International Market Expansion

INTB 400
Open Closing on January 7, 2025 / 4 spots left
MacEwan University
MacEwan University
Edmonton, Alberta, Canada
Reagan Lusk He / They
Experiential Learning Facilitator
6
Timeline
  • January 8, 2025
    Experience start
  • April 5, 2025
    Experience end
Experience
4 projects wanted
Dates set by experience
Preferred Community Partners
Canada
Sole proprietorship, Large enterprise, Small to medium enterprise
Advanced manufacturing, Energy, Food & beverage, Manufacturing
Categories
Operations Competitive analysis Market expansion Product or service launch Sales strategy
Skills
research business presentations collaborative communications international logistics
Student goals and capabilities

Working in small teams, 4th year business students will study your business and reserach and analyze the best available options for entering a new international market. They will provide an analysis of top options and provide recommendations with an implementation plan

Students
Undergraduate
Intermediate, Advanced levels
40 Students
Project
35 hours per Student
Educators assign Students to projects
Teams of 5
Expected outcomes and deliverables

Students will prepare a detailed report with research, analysis, insights and recommendations on the proposed challenge or issues facing the nonprofit organization. Students will also develop and present a 10-15 minute presentation summarizing their final report.

Project timeline
  • January 8, 2025
    Experience start
  • April 5, 2025
    Experience end
Project Examples

The emphasis of these projects is for students to experience how international expansion theories and models are applied within workplace settings and/or addressing industry challenges. As a guide to consider what projects your organization would be interested in submitting, below are some examples of potential projects:

  • Market Entry Strategy for a Canadian Tech Company
  • Ethical Business Practices in International Operations
  • Risk Assessment for International Expansion
Community Partners must answer the following questions to submit a match request to this experience:

Will a mentor be able to commit to regularly meeting with student(s) and providing input and feedback for the duration of the project?

You agree to provide your team with mid-project and end-of-project feedback.

You agree to attend, in-person or virtually, a final presentation from students at the end of term.